I could do my best to write a detailed review about the new City Target, but I’ll be brief: It’s really small. Ok, it’s 89,000-square-feet, but where is everything?
In an effort to get away from suburbs (where people are spending a decreasing amount of money at stores like Target), retailers are starting to look towards city centers. Target is among those companies trying to get their products in the heart of things. Walking into City Target is cool; I’ll give them that. You have to pass through a couple different sets of doors, then enter a high ceilinged lobby with escalators dragging you up and past a big sign reading “hi Portland.” But once you’re there, you find yourself wondering where everything is.
City Target—which they have in LA, Seattle, San Francisco, Chicago, and a few other places—doesn’t get rid of any departments. They still have sections for everything, but due to its smaller size all the sections are cut down to just a handful of things. Yeah, they have vacuums and pillows, but they have about five vacuums and one pillow. Good luck finding an alarm clock…
The bottom line: It’s fine. It’s Target, it has cool trendy things and it doesn’t smell as bad as a Wal-Mart, but it’s just small and under stocked. Don’t go in expecting to find everything you would at a normal suburban Target.